Branding & Style Guides


Branding & Style Guides

The Long Beach City College Brand is more than a logo. It is a collection of important elements that create a unified image, tone and voice whenever we reach out to our diverse community. Our logo is the sole identifier for LBCC, and it exemplifies school pride for generations of Vikings – from determined students to accomplished faculty, dedicated staff, and noteworthy alumni. It is a respected symbol and sets us apart from other institutions which, in turn, helps us excel in admissions, recruiting, fundraising and other areas. 

As stated in our College Mission, Long Beach City College is committed to providing equitable student learning and achievement, academic excellence, and workforce development by delivering high quality educational programs and support services to our diverse communities. LBCC’s personality in written materials reflects the following core values: 

Our Values & Personality

PURPOSEFUL The College provides students clear pathways and support to attain their career and educational goals.  
FOCUSED  The College embraces a long-term commitment to innovative student success.  
NURTURING  The College provides an environment in which students, faculty, and staff build relationships that are understanding and supportive.  
CONNECTED  The college is recognized as integral to an inclusive, vibrant, and prosperous local, regional, and global community.  
RESPECTFUL  The College values and celebrates the exemplary contributions of faculty, staff, and its community partners in supporting students. 

Our brand was carefully developed to promote the Mission, and how you write about LBCC (as outlined in the Writing Style Guide) is just as important as our Brand Guidelines that define how our logo is used.